The Serious Online Entrepreneur

This morning my Manager came in, quite disgusted at some thing that I experienced carried out.

The night ahead of I had sent out an e-mail having a link to a squeeze web page that I experienced produced, and she was entirely repulsed by how ugly it was! She told me that with the fabulous graphic designer that we have available in-house, I could have experienced a much greater looking squeeze page designed for that campaign I was doing.

She even went on to say that my web designer was hurt mainly because I experienced produced such an abomination! (It turns out he wasn’t hurt, he was actually happy to see me generate this kind of a piece of dirt as it secures his job further)

I patiently listened to her continue on about how I ought to supply better quality internet sites for that experience of my visitors. Right after she was accomplished and experienced gone to work, I looked at the stats that the squeeze web page had produced overnight:

55% conversion rate!

Why on earth would this ugly squeeze site get a whopping 66.22% conversion rate when well intended pages struggle to have 20%? Properly, I’ll let you in on the secret. The site visitors had been “sold” before they even got towards the squeeze web site!

You see, I was emailing my very own readers about an affiliate program that was happening within the next couple of days. In my e-mail I explained all of the positive aspects of employing this plan, and told them that if they desired to learn more then they necessary to sign up at that squeeze web page.

When men and women went for the squeeze page they by now knew they desired to sign up. Obviously some backed out (33.78% to be exact), but that could have been for various causes, a single maybe being how ugly my web page was!

So what can we understand from this interesting knowledge?

1. Relationship building is crucial

Should you don’t have a great romantic relationship with your visitors then marketing is going to be Really difficult.

2. Pre-selling is king

As my great friend Todd Gross says, pre-selling is crucial to producing a ton of cash as a result of affiliate marketing (or through offering your personal items).

Where do you pre-sell? Everywhere! In particular your emails, your videos, your blog posts, your articles, and anywhere else previous to the visitor is asked to obtain.

Due to the fact the visitors towards the ugly squeeze page graphics had been pre-sold, they didn’t care how poorly written and ill conceived the site was – they by now knew they wanted it.

3. Prettiness is not generally important

In simple fact, I have discovered how the more “good looking” a website is, the lower it performs.

Maybe this really is due for the fact how the graphics are distracting, or perhaps it can be since small (or no) time is put into delivering a beneficial, consistent, valuable message. Whatever the reason, I suggest you try removing the header graphics, fancy animated gifs, and other “pretty-factors” from your squeeze and sales pages and see what happens.

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