The Serious Online Entrepreneur

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Perhaps one of the most overlooked aspects of search engine optimization is keyword research.

There are ads everywhere on the Internet from companies offering guaranteed top-10 placements for your keywords in Google, Yahoo, etc. If you stop and think about it, not every keyword can be in the top 10 in search engine listings. Let’s just imagine that you contact one of those agencies to request a guaranteed top-10 placement for the keyword Pepsi. There are more than 30 million Web sites indexed for that keyword, a quick Google search reveals. If the owners of any 11 of those companies contact the “guarantee” company and ask for top 10 for Pepsi, obviously at least one of those companies would not be in the top 10, and therefore the guarantee could not be fulfilled.

That’s one of about 30 million reasons why keyword research is important. If your site is about Pepsi, you have to know going in that if you want people to find you in the search engines, they are going to have to go through about 3 million pages of Google results to find you. Consider the fact that the vast majority of people don’t make it past the first page or two, and you understand why successful companies that can get your site correctly optimized for search engines are in high demand.

Deciding on a more narrow focus for the site is one way to deal with the Pepsi problem described above. If you decided to do a site on the Pepsi logo, instead of just Pepsi, a check of Google shows that there are 222,000 sites indexed for the keyword phrase Pepsi logo, for example. While it is not a sure thing by any means, your chances of achieving a first-page rating increased by 135 percent. Take it another step, and optimize your site for the keyword phrase Pepsi logo redesign, and there are 14,400 sites indexed for that keyword phrase in Google. Your chances for a first-page ranking just increased by another 15 percent.

Finding the keyword niche that works best for what you are trying to achieve with your site and your online marketing is one of the problems OurNEWSCafe.com works to solve for its clients. Another very important step in the process is to investigate and find out just how many people are searching online for the targeted keyword or keyword phrase. We discovered that there are very few searches for the keyword phrase Pepsi logo redesign in any given month, so a first-page ranking for that phrase still may not generate enough clicks and page views to accomplish your goals, in this case.

OurNewsCafe.com is here to take care of all of those keyword research issues for you, so you can do what you do best: run your business.

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social media marketing

The social and media landscapes across the United States have been changing for years, and continue to change even faster than before, creating marketing challenges for small businesses across the country. Part of that change is the quickly disappearing reach of the traditional media such as newspapers, television, shoppers, and radio. Newspaper paid circulation continues to decline nationwide, and the audience share of TV and radio stations follow similar trends.  Following suit and either going longer periods between publishing due to usage degradation, or closing, are Yellow-Page-style books.

The advent of the Internet is the leading catalyst of these changes, of course. Most of the traditional media have their own Web sites, and offer only sponsor logos and static banner and tile advertising. This alone falls far short of intercepting the way people are actually using the Web today to make purchasing decisions and interact on a social level with one another, unfortunately. Some of the key components of developing a Web strategy that works include Search Engine Marketing (SEM) and Search Engine Optimization (SEO), and there is actually much more than that.

Hence, the creation of OurNEWSCafe.com, which provides the missing links for the small business owner to reach the increasing number of people who are utilizing digital devices to receive the information they want and need. Social media marketing, one of the most important missing links, is one of the small-business-oriented services offered by OurNewsCafe.com.

Where do consumers turn first to find a local business?

According to a recent Nielsen Online survey, 50% of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24%, Internet-based yellow pages directories at 10%, local newspapers at 4%, and white pages directories at 3%.

Since a similar survey conducted two years ago, the recent e survey found that consumer usage of search engines has increased by 72%. Source: Nielsen Online/WebVisible survey, Feb. 2009

OurNEWSCafe.com is a top online brand management and social media marketing firm. We’ll build you a Web site if you don’t have one. We offer search-engine-optimization analysis so that when people are searching for the product or service you offer in your area, it will “organically” rank in the search engines. What that means for you is more opportunities for your message to get to people who are looking for the product or service you provide. We’ll geo-target your site so people in your community who are searching for your service find it, not people in China.

Our professional management of the exploding social media marketing platforms of Twitter, Facebook and others allow you to place your messages directly in front of the people who will have the opportunity to act on them. Our proprietary systems draw followers from your local area to your Twitter account and Facebook page, where we can help create and manage dynamic, result-getting messages.

Tailoring media messages to a community or even neighborhood level, known as “hyper local” marketing, is a term you will continue to hear more of as the media landscape continues to change. This is how you, the local businessperson, will get the most bang for your buck through social media marketing. OurNEWSCafe.com stands ready to help with your social media marketing.

To learn more about how OurNEWSCafe.com can work for you anywhere in the United States or Canada, send an e-mail to publisher@ournewscafe.com with “send marketing information” in the subject line. Please include your name, business name, business title, business address, current Web site URL (if you have one), your daytime phone number, and a good time to call. Shortly thereafter, one of our representatives will contact you.

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