Social Media Marketing Expertise Offered by OurNEWSCafe.com

21 10/09
18:25

Social Media Marketing Expertise Offered by OurNEWSCafe.com

Tags: Our News Cafe, OurNEWSCafe.com, Social Media Marketing

The social and media landscapes across the United States have been changing for years, and continue to change even faster than before, creating marketing challenges for small businesses across the country. Part of that change is the quickly disappearing reach of the traditional media such as newspapers, television, shoppers, and radio. Newspaper paid circulation continues to decline nationwide, and the audience share of TV and radio stations follow similar trends. Following suit and either going longer periods between publishing due to usage degradation, or closing, are Yellow-Page-style books.

The advent of the Internet is the leading catalyst of these changes, of course. Most of the traditional media have their own Web sites, and offer only sponsor logos and static banner and tile advertising. This alone falls far short of intercepting the way people are actually using the Web today to make purchasing decisions and interact on a social level with one another, unfortunately. Some of the key components of developing a Web strategy that works include Search Engine Marketing (SEM) and Search Engine Optimization (SEO), and there is actually much more than that.

Hence, the creation of OurNEWSCafe.com, which provides the missing links for the small business owner to reach the increasing number of people who are utilizing digital devices to receive the information they want and need. Social media marketing, one of the most important missing links, is one of the small-business-oriented services offered by OurNewsCafe.com.

Where do consumers turn first to find a local business?

According to a recent Nielsen Online survey, 50% of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24%, Internet-based yellow pages directories at 10%, local newspapers at 4%, and white pages directories at 3%.

Since a similar survey conducted two years ago, the recent e survey found that consumer usage of search engines has increased by 72%. Source: Nielsen Online/WebVisible survey, Feb. 2009

OurNEWSCafe.com is a top online brand management and social media marketing firm. We’ll build you a Web site if you don’t have one. We offer search-engine-optimization analysis so that when people are searching for the product or service you offer in your area, it will “organically” rank in the search engines. What that means for you is more opportunities for your message to get to people who are looking for the product or service you provide. We’ll geo-target your site so people in your community who are searching for your service find it, not people in China.

Our professional management of the exploding social media marketing platforms of Twitter, Facebook and others allow you to place your messages directly in front of the people who will have the opportunity to act on them. Our proprietary systems draw followers from your local area to your Twitter account and Facebook page, where we can help create and manage dynamic, result-getting messages.

Tailoring media messages to a community or even neighborhood level, known as “hyper local” marketing, is a term you will continue to hear more of as the media landscape continues to change. This is how you, the local businessperson, will get the most bang for your buck through social media marketing. OurNEWSCafe.com stands ready to help with your social media marketing.

To learn more about how OurNEWSCafe.com can work for you anywhere in the United States or Canada, send an e-mail to publisher@ournewscafe.com with “send marketing information” in the subject line. Please include your name, business name, business title, business address, current Web site URL (if you have one), your daytime phone number, and a good time to call. Shortly thereafter, one of our representatives will contact you.