US Web Central, also Called Denver SEO, Presents a Family of Case Studies ? Regarding Website Reconstruction and SEO Work for 3 Different Websites for 3 Different Companies, all Within One Extended Family. SEO is a Hot Topic These Days; it s all About Being #1 or Being on Page 1. This is the Information Age and This is About How to Get Noticed. US Web Central, Denver, Colorado, USA, 8/29/2009
It s called Denver SEO: Search Engine Optimization. From the perspective of US Web Central, it s their Job to get you noticed; their mantra, their sacred mission to get you ranked higher. Or rather, to have your company be listed as high as possible in search engine listings. Becoming the #1 listing on Google in your keywords, is considered the Holy Grail; that lofty position from high on the mountaintop, looking down on the vast plain of the Internet s millions of other listings far below you, or getting onto Page 1. This is important, because people looking for what you do may only be interested in what they perceive to be the best, most popular or top listings. Being on Page 27 just doesn t inspire as much interest in you and what it is that you are trying to sell. And if being noticed and becoming #1 and on Page 1 interests you, please read on…
What does this mean?
When you call up your browser, there are various search engine softwares that, for free, find and organize listings matching, as closely as possible, what you typed into your browser search box. After you press Go or Find or Search, or hit your return bar on your keyboard, these services try to find what it is their software believes you are trying to find, then lists it in order, from the highest match to the lowest. When you run a business, you want people who use their computers to find goods and services to find you at the top of the list presented by their web browsers.
What are these free services?
Google and Yahoo are the reigning champions and there are hounds at their heels, for instance, MicroSoft recently launched its own search engine: Bing. Okay, so why would any company down in the trenches, just going about their daily business, trying to stay alive in this economy, care about all of this?
Well, in this complex day and age, filled with so many diverse interests, it is easy to be overlooked. That s not a good thing if you are trying to sell goods and services, as most business wish. So, if there is something that can be done to have people notice your company on the Internet; that is what you want to happen.
The first thing you must do is create a website for your company. That s exactly what these 3 companies did: Rand Soellner Architect, CashiersNCLand, and Chisholm s Trail Leather. Only, when they guided the development of their websites at US Web Central, something was added to each of their company names: .com ? So, the 3 companies are now: www.RandArch.com , www.CashiersNCLand.com , and www.ChisholmsTrailLeather.com . Some abbreviations were made to make it easier for people to remember their website addresses and the www ? stands for World Wide Web (or the Internet). You don t want your website name too complicated, which is part of the advice and counsel rendered by US Web Central, which is: www.USWebCentral.com online.
Each of these companies actually had existing websites before they approached USWebCentral. So why did they come to them seeking help? Simple answer: they did not have personal control over their websites and did not know how to accomplish this and the updates they wanted to have happen were not happening swiftly enough, and they wanted to be ranked higher in search engine listings under the various search terms they felt would direct internet traffic to their websites. I felt like I needed to be running and I wasn t even walking, ? said Rand Soellner, AIA/NCARB, It was frustrating, like trying to swim through molasses in a big swimming pool, knowing that your business life depended on you getting to the other side and things just were not getting done efficiently. ? Becoming #1, or at least on the first page of a search is the dream of most companies who have an Internet presence. Rand Soellner Architect is the #1 Mountain Home Architect in the World on most search engines.
Case Study #1: www.RandArch.com Rand Soellner Architect, one of the leading residential architects in the United States and World, wanted his website transformed. He performed a national search, looking for a website design company with an added X+ ? ingredient: Something that distinguished a particular website design company ahead of others, a company that set the height of the bar higher than the others, ? added Soellner, When I saw US Web Central s own website and reviewed their pages and listened to their video spokespeople, I figured I had found the right company. Not many people were doing these things. They appeared to be highly advanced technologically and philosophically. ? Rand wanted a company that knew more than he did about websites, after all Rand Soellner is an architect, not a computer programmer.
During my first conversation with Scott Carvin, USWebCentral s owner, he made me feel at ease. He talked like a regular guy and educated me about my options, ? said Soellner. Rand mentioned being told about Blogs and SEO, about which he knew nothing at that time. Scott Carvin mentioned that he felt the need to share with Rand what the latest techniques were to help Rand s business look good, on an improved website, one which Scott offered to transform into a software type that would allow Rand to edit it himself, if he wished, or USWebCentral could do this for him, on a pay as you go basis. Rand opted to pay USWebCentral to convert his website into an editable format. Our Denver SEO Company services were initially confusing to Rand, who did not understand how the owners of websites and their website design companies had any control over when, where or how their companies would come up in a browser search. Scott Carvin explained that he used to work at Google for several years, and that Google, being one of the major, if not the most prolific search engine on Earth right now, had mathematical and text algorithms that looked ? at your website, along with several million others, searching for the information that each person has typed into their browser bars. Scott assured him that there definitely are strategies to employ to help a company rank higher on Google, Yahoo, Bing and other search engines. We have made a science of SEO, ? mentioned Scott Carvin. As Rand Soellner Architect s website was transcribed and improved by USWebCentral, the programmers there added a multitude of SEO optimization features to improve Rand s website ranking in search phrases that were not thought of previously. Is it working? Has the transformed website improved Rand s rankings? Yes, ? answered Soellner, ? and the best part is that when I have a photo or text I want to add on a new project, I can go into my website myself and add these things, without having to wait or pay someone else to do that for me. That is liberating. I feel sorry for other business people who don t have this freedom. They don t teach you how to do this in an architectural program when you are in college. You need a consultant who is expert in SEO on your side. ? www.randarch.com is Rand Soellner Architect s website.
USWebCentral is as much a Knowledge-Transfer/Education company as it is a Denver web design or video spokesperson company. Their Denver Search Engine Optimization (SEO) is the X+ factor for which Soellner was looking.
Case Study #2: www.CashiersNCLand.com . The story of Rand s wife: Merry Soellner, who is a western North Carolina real estate broker, parallels her husband s. I really needed to be able to enter my new listings within a certain period of hours, in order to be in compliance with local realtor board requirements, as well as to begin marketing my clients properties, homes and businesses. After US Web Central transcribed my website, now, I can get into my website on my own and upload digital photos I have taken just minutes before, and add text describing my listings; this is wonderful, ? said Merry Soellner. www.CashiersNCLand.com is Merry s website.
Case Study #3: www.ChisholmsTrailLeather.com . The story of Rand s brother, Alan Soellner and his wife, Donna, has similarities with the two case studies above. ChisholmsTrailLeather is the leading custom authentic Old West Leather holster, belt, bags and accessory maker in the United States. He and his brother are the classic over-achievers; they have to be the best at what they do. They make historically accurate holsters for major movies, like Val Kilmer s holsters for his new upcoming movie about Doc Holiday, Miley Cyrus holsters and belts for her new World tour, Sam Elliot s knife sheath, the bad guys ? holsters and belts on the 3:10 to Yuma, ? and others, in addition to selling their leather and buckle goods to any interested parties who happen to see their goods on their website.
I m a cowboy who makes historic leather goods, ? said Alan, I didn t know how to turn on a computer until just a few years ago, and my brother had to drag me into having a website; I really didn t think it would do me any good. ? Alan and Donna have discovered that having their presence on the Internet has been a good thing. They have seen their garage hobby transform into a 14 hour a day full-time business. It has been a true joy, to now be able to edit my website whenever I come back from Texas or Colorado, researching historic belts, holsters, buckles and bags and make a new belt, holster, sheath or saddlebags and want to offer it on our website. I just take my own photo, then upload that and type a little about it; no sweat, ? said Soellner. He mentioned that USWebCentral s conversion of his website into a format that he can personally modify has turned him into a website pro; something he never thought possible. The people at USWebCentral, like Matt Lacuesta, teach you how to use what they have created for you; that is a huge help. I am actually getting good at this; it s fun, ? said Soellner, We are getting more than enough work to keep us both busy; the website works. ?
BOTTOM LINE: Having a website for your business works. It is just about indispensable these days, because it is about information transfer and that is the convenient method most people use to find the goods and services they need. Firms that have that X+ factor of SEO helps companies to rank higher on search engines and this, too, is becoming a necessity, at a time when searches can offer millions of choices. Becoming #1 or hopefully on page 1 on Google, Yahoo, Bing and other search engines is the Holy Grail, hopefully delivered to you, through your computer and your SEO consultants; that is their objective.
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